What is link popularity? How can we improve link popularity of a site?

Link popularity is a measure of the quantity and quality of other web sites that link to a specific site in the Internet world . It is a search engine off-the-page-criteria to determine quality content. A total no. of the back links are known as link popularity. Link popularity plays an important role in the visibility of a web site among the top of the search results and helps to get a higher PageRank.

Link Popularity dramatically increase traffic to your web site. It helps to improve the ranking position of website into search engine result pages. Search engine counts the no. of back links according to their algorithms of a website for a keywords. Whatever is higher, become visible in tops of search results.

There is best tool provided by Marketleap to check the link popularity of a website. You can use, it is available online free LinkPopularity check tool. You can compare the link popularity of your competitor also by this tool at once.

Some useful tips to improve link popularity are:

1. Get some links on other related websites. Links may be one-way, reciprocal or triangular.
2. Create blog for your website. Comment on other blogs. Submit blogs on blog directories like technorati.
3. Post a qeury in forums with website link (you may use signature is beneficial).
4. Write articles and post them in article directories with your bio including website link. Submit a story to Digg that links to an article on your site.
5. Use rss for feeds to extract sharing valuable information. RSS (Really Simple Syndication) used to update prospects, customers, investors, and the media, but too few organizations easily.
6. Get list your website in local and major directories, free and paid directories.
7. Send email with website url signature.
8. Your official or personal latter may include the website url.
9. Create some images according to your website profile and upload them into image directories like picasaweb or flickr.
10. Create videos of your services or products and upload them video directory or podcast directories like youtube.
11. Buy relevant traffic with a pay per click campaign.
12. Submit and a press release and news to other websites and track who read your news and release.
13. Create your directory related to your industry.
14. Tag related sites on sites like Del.icio.us.
15. Join Community sites to increase traffic and link popularity like MyBlogLog.
16. Post product details for reviews on Amazon.com.
17. Design your site user friendly and search engine friendly.
18. Design usable website for user and visitors.
19. Get link from .edu and .org sites. Get links from High PR pages.
20. Improve your website internal link structure.

Get some more brief details of link popularity tips at SEO Book.