“Long tail” strategy in search engine optimization

The phrase "The Long Tail" was given by Chris Anderson in an October 2004 in Wired magazine article to describe certain business and economic models such as Amazon.com or Netflix. The term long tail is also generally used in statistics, often applied in relation to wealth distributions or vocabulary use. Now mostly SEOs are using and following the concept and rules of "The Long Tail" to optimize their site well. The long tail is the colloquial name for a long-known feature of statistical distributions. The feature is also known as heavy tails, power-law tails, or Pareto tails. Such distributions resemble the accompanying graph.

If you're a SEO/SEM reading about The Long Tail for the first time, then it’s a good time to know about it. Now you can start and considering for organic SEO, it means having lots of good content that will naturally tap into the tail of queries. The trick to converting long tail is to make sure that every page of your site properly explains who you are, what you offer, and a direct call to action. This is easier done for some sites than others, but the pay offs are significant.

The long tail is the hundreds to thousands of keywords and key phrases that a site is found for, yet rarely noticed or exploited means it is a search theory. Long Tail works opposite of targeting keywords. Suppose you have selected 10-20 keywords for your site and targeting them. But if your want to implement long tail concept in website, then you will have to select near about 1000 thousand keywords to increase traffic on your site. These keywords may be combination of selected 20 keywords.

Long tail covers some SEO work and concepts like keyword selection and combination, proper use of title and content on the page, that help to increase high traffic on a site. Some best tips to implement "Long Tail SEO Tips" into a site suggested by AllStarMakeOvers, given below:

1. Use a variety of keyword combinations
2. Use combinations to target multiple tail terms
3.Target More Keywords
4. Use search frequency to set keyword priorities
5. Concentrate on search saturation
6. Create a good site map
7. Build inbound links to every page
8. Attract links from high PR pages
9. Use keywords in your copy!
10. Build more keyword-rich content, and get it indexed.