Feb 6, 2007

Web Marketing Forms for the 2007 Web Strategist

Many of the forms for web marketing emerging day by day. Every web analyst suggest 80% same starategies but 20% different ot others. Jeremiah Owyang (Web Analyst at PodTech.net ) has suggested in his articles "The Many Forms of Web Marketing for the 2007 Web Strategist ".
Some of the main points from this articles are here:

The Many Forms of Web Marketing:

1) Corporate Domain:
A) Corporate Site, B) Portal Strategy, C) Microsites, D) Interactive Web Marketing, E) Intranet/Extranet, F) Rationalization

2) Search Marketing:
A) Search Engine Optimization (SEO), B) Search Engine Marketing (SEM)

3) Out Bound and Syndicated Web Marketing:
A) Email Marketing, B) Invasive Marketing, C) Syndicated Content and RSS

4) Brand Extension:
A) Web Advertising, B) Sponsorship and /Cross branding/Affiliate

5) Community Marketing and Social Media Marketing:
A) eCommerce/Rating Sites, B) Social Networking, Forums, Wikis, C) Syndicated Marketing, D) Podcast Marketing, E) Blogging, F) Widget Marketing, G) Online Video, H) Instant Messaging, Presence, I) Tagging, Collective Tools, J) Infinite Other Flavors:

6) Emerging Mediums tie with the Internet:
A) Internet TV (IPTV), B) Mobile Content, C) Online Massive Multi Player Games, Console Games

7) Real World and Virtual World are Tied

Putting it all Together
Whew, that’s the major families, but remember for many corporations, these elements will not be successful in a vacuum, the opportunity for momentum happens when they are combined and used strategically. At least one person or group should have full knowledge of how your brand is being used online and in other mediums. Full article..

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