Web 2.0 - Second generation of Web-based services

You may be eager to know about Web 2.0 and answers—the why, what, who, and how of Web 2.0. Basically this is not physical component for visual products, even not an online seo tool. This is revolutionary concept and logical seo platform is know as second generation of web-based services - like social networking and community websites, rich user interaction websites and online desktop application features.

Web 2.0 is coined by O'Reilly in 2004. The last, compact definition of Web 2.0, according to Tim O'Reilly is this one:

"Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them."

O'Reilly has clearly formulated the sense of web 2.0 is in the opposite of Web 1.0.

Web 1.0 was the combination of DoubleClick, Ofoto, Akamai, mp3.com, Britannica Online, personal websites, evite, domain name speculation, page views, screen scraping, publishing, content management systems, directories (taxonomy), stickiness.

And Web 2.0 has been formulated as Google AdSense, Flickr, BitTorrent, Napster, Wikipedia, blogging, upcoming.org and EVDB, search engine optimization, cost per click, web services, participation, Wikis, tagging ("folksonomy"), syndication and ajax.

Until web 1.0, search engines played a vital role in to attract visitors and webusers who were looking for particular information and products, but not the mass market. The much potentiality of Internet remained under-utilized in so far as the matter of ‘ niche audience acquisition’ was concerned. Web 2.0 has come up with a solution for all web users and organization also with a large segment of traffic, visitors and customers also.

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There are many social networking and community websites, depending upon the type of content being published in the form of text articles, audio video, photos, such as YouTube.com, Digg.com, del.icio.us, furl.net, flickr.com are visited by thousands of people everyday. All you have to do is submit your content to these sites and wait a few minutes. Instantly other members start looking into it and post comments depending upon how unique and creative it is. These sites have a capacity to generate thousands of visitors to any website in a matter of hours.

Web 2.0 allows data to be split into microcontent and then split over various domains. Examples include RSS, Google Maps and social bookmarking tagging websites. Interfaces like these are changing the way we store, access and share information and it has ceased to matter which domain the source is coming from. Most of the content are available now, most likely not be found in its original domain, the original navigation for accessing that content will no longer be as the designer intended it. The navigation might now come in the guise of a feed reader, a link on a blog, a search engine or some other form of content aggregator.

Web 2.0 allows web user to take part in development of web content, history, useful links and resources. In Web 2.0 world web users are free to do whatever they want and express and vote, which is unlike any search engine on the internet, in thier own style to control their experience. A reputed and popular example of web2.0 is Wikipedia, provides a lot of information for topic, which allows the users to edit its contents. If you are working for your own website and if you have a unique way to express your content, you can get free traffic in a matter of hours to any website new or old.

You can use Web 2.0 techniques to your applications and infrastructure. Dion Hinchcliffe suggested Ten Ways To Take Advantage of Web 2.0:

1. Encourage Social Contributions With Individual Benefit.
2. Make Content Editable Whenever Possible.
3. Encourage Unintended Uses.
4. Provide Continuous, Interactive User Experiences.
5. Make Your Sure Your Site Offers Its Content as Feeds and/or Web services.
6. Let Users Establish and Build On Their Reputations.
7. Allow Low-Friction Enrichment of Your Information.
8. Give Users the Right To Remix.
9. Reuse Other Services Aggressively.
10.Build Small Pieces, Loosely Joined.