Formation of the Advertiser & Publisher Group (APG) by Yahoo - Technorati Profile

In December, Yahoo! announced the formation of the Advertiser & Publisher Group (APG). The mission of the Advertiser & Publisher Group is to lead the transformation of how advertisers connect with their target consumers and businesses across the Internet, thereby driving more value for more advertisers and more publishers than any other company.

To that end, we have organized APG around three key critical functions:

1. Demand Channels: focused on providing marketing solutions to our advertising customers
2. Supply Channels: focused on strategically selecting and serving our publishing customers
3. Marketing Products: focused on matching every advertising offer from our demand channels to the best piece of advertising inventory from our supply channels, whether that is on Yahoo! or on one of our publishing partners’ sites. You can read detail about APG, a copy of email is published by techcrunch.