Google has increased the no. of links to show in SERP. It was previously, 4 to 6. Now we can see the change of increased number of site links. A snap is below:
Not only the links increased in organic SERPs, but also sponsored ads have the increased numbers from 1 to 4. Google enhancing features of Sponsored Ads to attract the advertisers.
While HTML was useful in its day, XHTML is the way to go today. The advantages of XHTML are numerous:
1. XHTML is almost identical to and fully backward compatible with HTML 4.01
2. XHTML is more extensible than HTML
3. XHTML is HTML defined as an XML application
4. XHTML is a stricter and cleaner version of HTML
5. XHTML 1.0 has been a W3C Recommendation since 2000
- Bing - Head’s up on tag optimization (SEM 101) - Webmaster Blog - Bing Community (view on Google Sidewiki)
This is a list of the various SEO elements to consider, evaluate and action when building and maintaining your top Search Engine rankings.
1. Keyword analysis (still accurate? Where's the tail?)
2. Site structure - new directions and re-modeling the old
3. Review all page titles
4. Overhaul meta descriptions (for click-through not SEO)
5. The copy equation - SEO vs Marketing
6. H tags and text formatting
7. Site speed - Load time optimization
8. Alt and title tags - don't miss an opportunity
9. Internal links - where is the juice being sent
10. Internal link text - boost the link juice
11. Control the flow using "Nofollow"
12. Sitemaps page - more than just links
13. Create and/or update XML sitemaps
14. Check all Redirects are in place and working
15. Review flash - ensure its necessary and SEO friendly
16. Is your Robots.txt correct and up to date?
17. Clean URLs
18. SEO friendly 404 pages
19. Check graphic/image vs text usage
20. Best practice URL structure
21. Keep the code clean and compliant
22. Simplify with CSS
23. Check for broken links regularly
24. Update all content on pages
25. Manage and control outbound linking
26. Check canocalization on URLs
27. Social bookmarking options on all pages
28. Start a blog (or commit to updating your current one regularly)
29. Semantics and SEO
30. Page/file sizes
31. Page theming
32. Navigation
33. Managing dynamic content
34. Check webmaster centers regularly
35. Write articles/content for other sites
36. Engage in online conversations
37. Claim your geo rankings with local business profiles
38. Create more SEO friendly videos (uploaded to the top video sites)
39. Add SEO friendly images to popular photo sites (with tags, categories)
40. Ensure links in top SEO directories (DMOZ, Yahoo! etc)
41. Seek authority links (.edu .gov etc)
42. Regular submission to new quality directories
43. Comment on relevant [blog] conversations more often
44. Ongoing natural link building plan
45. Encouraging favourable site behaviour
46. Claim my business/website/personal profiles in social communities
47. Lifestream your content (linking back of course)
48. Leverage vertical specific SEO opportunities to boost relevance
49. Google Searchwikify your website
50. Power up your press releases